Insights
Campaigns
2 min Read
October 18, 2023

Resource guide to create powerful campaigns

Nonprofits use campaigns to reach a particular audience to take a specific action. Campaigns can help celebrate accomplishments, shift narratives, inspire donors to give, and encourage people to access resources or get involved. Whatever your nonprofit is campaigning for, you must communicate well with your community. This means having an intentional strategy, clear messages, strong visuals, and being inclusive. Here is a list of resources to help guide your next campaign. 

Craft and execute a strong theme or concept

  • Align around why you’re investing in this work right now. Before starting a branding or capital campaign journey for your nonprofit, consider these two questions about your organization’s vision.
  • Make sure your campaign is guided by a clear strategy. Take a step back and plan it out from a bigger-picture perspective with this checklist to help organizations create and run successful fundraising, recruitment, and awareness campaigns in-house.
  • Tell your story, reflect on your impact, and inspire action as you reach significant milestones with these four insights and examples to engage audiences and draw them into your anniversary celebration.
  • Discover how unifying and strengthening your next campaign is possible with the process of finding, testing, and executing a clear “big idea”. Learn how to identify, experiment with, and implement a concept for your next campaign.
  • Uncover techniques for creating a distinctive theme, visuals, and messaging that add individuality to your campaign. Check out this webinar to find out how to make your year-end fundraising campaign stand out while remaining consistent with your organization’s brand.
  • Strike the right balance between channeling the organization’s brand and differentiating from the every day when planning your next capital campaign with these tips to help make it feel appropriately connected and distinctly powerful.
  • Unlock a framework to guide your donor communications and fundraising campaigns. Fill out the form below to access our ebook full of tips to creating a successful campaign.

Generate engagement, build mindshare, and foster inclusion

 

Campaigns are an opportunity to encourage active participation, cultivate a common understanding, and integrate DEI. We hope these resources will help as you begin to plan your next fundraising, outreach, recruitment, advocacy, or anniversary campaign. 

Need help? Big Duck can assist in creating campaigns that inspire audiences to take actions that drive your mission forward. Drop us a line if you want to learn more.

Jen Petersen

Jen Petersen is the Marketing Manager, Worker-Owner at Big Duck

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