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Insights
Campaigns
September 22, 2022

Year-end campaigns as an experience of your brand

To watch or listen to this webinar, please complete the form at the bottom of this page.

Most nonprofits raise 30-50% of donations from individual donors during the year-end giving season. How can you use this moment of generosity to build a lasting connection between new and repeat donors and your organization?

In this session we explored ways you can create a theme, visuals, and messaging to help the campaign feel special while still aligned with your organization’s brand so that supporters recognize and engage with you year-round.

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Jen Petersen

Jen Petersen is the Marketing Manager, Member-Owner at Big Duck

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Farra Trompeter

Farra Trompeter is the Co-Director, Member-Owner at Big Duck

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