Communications, brand shifts, and campaigns can be hard to implement amid the current crises.

We can help

Campaigns

Campaigns tell a memorable, compelling story to a specific audience. They build a connection between the audience’s needs or interests and yours. They differentiate your work and build relationships with the people who can help advance your mission.

Successful and consistent campaigning builds an organization’s mindshare, generates momentum, and inspires actions such as donating, signing up, voting, or protesting.

Big Duck develops campaigns that work triple duty—carrying your nonprofit’s voice out into the world, encouraging people to connect with your organization, and motivating audiences to act in ways that advance your mission.

Big Duck’s strategic and creative direction was thoughtful and unique, building seamlessly on the work we’d done with fundraising counsel and in-house. The resulting materials bring the campaign, and our brand, compellingly to life and help our team jumpstart meaningful conversations with our donors. They truly express who we are and where we are heading.

— Bonnie Epstein, Vice Chancellor and Chief Development Officer, The Jewish Theological Seminary

Capital campaign communications

Capital, endowment, and mixed campaigns inspire major donors to step up and invest in your organization’s long-term success. Big Duck develops case statements, presentations, microsites, and other materials (print and digital) that motivate major donors to select your organization as a top philanthropic priority by making your “ask” in a clear and compelling manner.

Big Duck has worked on dozens of capital campaigns with revenue goals ranging from 12 million to two billion dollars. We regularly partner with in-house development teams and their fundraising counsel to leverage their expertise and make sure all donor communications are pitch-perfect and brand-aligned.

Donor communications strategies, digital fundraising plans, and campaigns

Donor communications strategies and digital fundraising plans clarify how and when to use your organization’s owned media (website, social, email, mail, SMS), earned media (press), and paid media (advertising). They are always scaled to your in-house team’s capacity and budget. 

Big Duck also helps bring plans to life by creating fundraising campaigns that build your list, re-engage lapsed donors, and inspire renewals. We evaluate, map, and optimize your donors’ journeys to maximize their engagement, craft personas and persuasive messaging, and remove obstacles to streamline their — and your — experience to make giving easier. (See “brands” page for more details.)

Recruitment, awareness, and advocacy campaigns

Big Duck develops brand-aligned campaigns that spark action. This work begins with a campaign plan that’s unique to your organization’s mission, brand, budget, and capacity. Big Duck can write and design the elements that bring it to life or support your in-house team in their efforts.

Are you ready to turn observers into advocates, activists, and supporters? Let’s get started.