Communications, brand shifts, and campaigns can be hard to implement amid the current crises.
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Do robots make bad fundraisers? This episode of the Smart Communications Podcast examines ways to apply time-tested principles of philanthropy to the modern technology available to fundraisers- while
Rethink how to approach #GivingTuesday, including ways to embrace an abundance mentality and engage supporters beyond asking for a direct donation.
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It’s time to change your organization’s name, but how do you engage others and guarantee success? Read this interview about the John Jay College Institute for Justice and Opportunity’s process.
What’s a brand strategy? Why do you need one? How do you apply it? In this webinar, Sarah Durham explores how to develop and use a clear brand strategy.
A good tagline can inspire you to think, feel, maybe even react. This episode breaks down the three structures to follow that can strengthen your organization’s brand strategy.
Tapping into donor’s values is a common strategy in fundraising communications. Learn how your nonprofit can use this approach without being overly donor-centric.
How do you tackle a daunting project? This episode of the Smart Communications Podcast offers a roadmap for how you can approach big initiatives and tips on how to get started.
Giving Tuesday has evolved into an enormous movement that the vast majority of nonprofits worldwide partake in year after year. How can nonprofits bring a spirit of abundance to the table this year?
How easy is it for people to donate on your website? Here are four ways to ensure that website visitors who are motivated to give don’t get lost.
This rerun of the Smart Communications podcast offers useful insights to help you get a sense of the terms: goals, objectives, strategy, and tactics from a nonprofit communications perspective.
