Interview with Alexis Felder at RefugePoint, about their recent rebrand -- which included brand strategy, a visual identity evolution, and new messaging.
Discover when your organization should segment its messaging, and when it should keep messaging more general, as well as the differences between organizational messaging and persuasive messaging.
Let us know what you're looking for, and we'll be in touch.
Updating your brand can give it a fresh new look and feel while still keeping the core elements of your brand identity intact. Here are a some ways how.
Learn how to bring authenticity to conducting audience research and how research connects to issues of inclusion, diversity, equity, and accessibility (IDEA).
All words and phrases carry meaning and weight—some of it inherent, and some of it gained associations. Knowing which words to avoid takes effort and diligence.
Download this glossary as a handy tool when thinking about overused or harmful words.
Learn new frameworks for creating and applying your nonprofit’s messaging. Whether or not you've just gone through a messaging process or you're just getting started, get tips on how to make it stick!
Listen in and learn more meaningful ways nonprofits can attract donors of color. Get insights on leveraging communications to build relationships with supporters.
During this four-part online workshop series, you’ll learn how to prioritize and plan your nonprofit’s approach to marketing for the year ahead.
Refine your approach for organizational rebrands or fundraising campaigns with strategic insights to ensure project success.