Inspiring donors to see and shape the future
The Jewish Theological Seminary needed to engage supporters in their vision for the future.
This isn’t your typical ask.
With over 130 years of groundbreaking innovation and history, The Jewish Theological Seminary (JTS) has earned its chops as a cornerstone of Jewish leadership, life, and imagination. In 2017, JTS broke ground on the future, embarking on an ambitious nine-figure campaign. The capital campaign sets the stage for their next century of growth as an organization, funding a new campus, library, and more. Our job was to help donors see themselves in that future.
The Crossroads Campaign
The Jewish Theological Seminary has been growing and evolving for years. They were ready for donors to join them at this key juncture (symbolized in the name, “The Crossroads Campaign”) and invite them to share the enormity—and urgency—of their vision. Big Duck leveraged JTS’s brand and an inspiring case for support written with Graham Pelton’s guidance to create a modular capital campaign suite.