Investing in the future of a historic organization
When Old Westbury Gardens, a historic estate nestled in Long Island, embarked on a capital campaign to fund critical preservation projects, they needed a campaign brand identity and case statement to take them from the quiet to public phase.
Balancing urgency and opportunity.
Old Westbury Gardens has welcomed visitors of all ages to the 200 acres of gardens, grounds, and the house itself through guided tours and events since 1959. After undergoing a capital campaign planning process, they decided to pursue an $8 million campaign to replace the roof of the Westbury House and lay the groundwork for future programs.
Developing an elegant campaign identity
Big Duck developed the campaign name, visuals and tagline, and designed a case statement to inspire high-capacity donors—garden enthusiasts and lovers of historic properties—to give. In addition to interviewing key board members, campaign stakeholders, and a member of the Phipps family, we toured Old Westbury Gardens to gain insights that would inform our creative strategy and concepting.