Growing a bigger, better recruiting machine
Growing participation in programs often requires a new, creative, and systematic approach to marketing and advertising.
Math for America needed marketing to reach and engage more candidates for their fellowships.
Math for America offers valuable fellowships for public school STEM teachers. Fellows receive a generous stipend, get to hone their skills, collaborate with peers, and access leadership opportunities. As their enrollment goals grew, their standard promotional materials weren’t bringing enough qualified teachers in the door.
A little research can go a long way.
We wanted to find out what barriers might be holding back qualified teachers from applying to Math For America’s fellowships, and which benefits would be most motivating. Big Duck went right to the source.