Fundraising for more research and new therapies
The Multiple Myeloma Research Foundation (MMRF) was seeking to raise at least $150 million over five years to advance their strategic plan, in support of its mission to accelerate a cure for every multiple myeloma patient. To reach this goal, the MMRF needed a compelling campaign to express the urgent need to develop new therapies, drive more personalized treatments, and ensure all patients have access to the best therapies available to them, while addressing disparities in access and outcomes.
Big Duck worked with the MMRF to create an engaging campaign identity and set of informative collateral for the MMRF’s annual development campaign, which aimed to inspire support from new and existing donors, many of whom have a personal connection to multiple myeloma and are hopeful to find a cure in their lifetime.
Leading the future response to multiple myeloma
To help the MMRF expand their donor base and achieve their fundraising goal, Big Duck developed a clear, authoritative, visionary, and optimistic campaign identity, The Next Leap Forward: New therapies, personalized treatment approaches, and access for all. The campaign amplified the MMRF’s leadership in the field and the progress within the myeloma community. With multiple myeloma patients living longer and having access to more treatments, the community is poised to seize recent scientific breakthroughs and more curative therapies. The Next Leap Forward campaign expressed this momentum and the immediacy to address the unmet needs and opportunities facing patients and researchers.
Finding a cure together
The campaign materials included a designed case for support and a set of one-pagers, which centered on the MMRF’s key objectives.