Work
Multiple Myeloma Research Foundation

Fundraising for more research and new therapies

Campaigns
Health

The Multiple Myeloma Research Foundation (MMRF) was seeking to raise at least $150 million over five years to advance their strategic plan, in support of its mission to accelerate a cure for every multiple myeloma patient. To reach this goal, the MMRF needed a compelling campaign to express the urgent need to develop new therapies, drive more personalized treatments, and ensure all patients have access to the best therapies available to them, while addressing disparities in access and outcomes.

Big Duck worked with the MMRF to create an engaging campaign identity and set of informative collateral for the MMRF’s annual development campaign, which aimed to inspire support from new and existing donors, many of whom have a personal connection to multiple myeloma and are hopeful to find a cure in their lifetime.

Leading the future response to multiple myeloma

To help the MMRF expand their donor base and achieve their fundraising goal, Big Duck developed a clear, authoritative, visionary, and optimistic campaign identity, The Next Leap Forward: New therapies, personalized treatment approaches, and access for all. The campaign amplified the MMRF’s leadership in the field and the progress within the myeloma community. With multiple myeloma patients living longer and having access to more treatments, the community is poised to seize recent scientific breakthroughs and more curative therapies. The Next Leap Forward campaign expressed this momentum and the immediacy to address the unmet needs and opportunities facing patients and researchers.

Finding a cure together

The campaign materials included a designed case for support and a set of one-pagers, which centered on the MMRF’s key objectives.

The case statement book clearly articulates the priorities within the MMRF's five-year strategic plan.
The case statement book clearly articulates the priorities within the MMRF's five-year strategic plan.
The piece shares patients' stories alongside strategic goals.
The piece shares patients' stories alongside strategic goals.
The campaign concept speaks to MMRF's determination and leadership in the myeloma community.
The campaign concept speaks to the MMRF's determination and leadership in the myeloma community, and its work to fuel progress and drive impact for the community.

As a result

These digital and print assets provided the MMRF with strategic tools to guide conversations with major donors, allowing them to tailor conversations based on donor interests and motivations.

Big Duck understands our mission, and they created a powerful campaign that spoke to our organization’s determination and ambition to find a cure for every patient.

— Greg Rubenstein, Vice President of Marketing and Communications

Through this campaign, Big Duck helped us articulate our strategic plan in a succinct, resonant way to show our community and donors how we can transform outcomes for multiple myeloma patients together.

— Anne Quinn Young, MPH, Chief Mission Officer

Big Duck developed a mini-style guide that MMRF could use to produce materials in the future. The mini-guide served as a brand toolbox and included all of their assets (color, fonts, etc.) and recommendations on photo usage so MMRF staff could seamlessly create compelling materials.