Campaigns
Campaigns tell a memorable, compelling story to a specific audience. They build a connection between the audience’s needs or interests and yours. They differentiate your work and build relationships with the people who can help advance your mission.
Successful and consistent campaigning builds an organization’s mindshare, generates momentum, and inspires actions such as donating, signing up, voting, or protesting.
We develop recruitment, fundraising, anniversary, and advocacy campaigns that engage supporters and raise awareness every step of the way.
- Campaign strategy and planning
- Campaign identity and creative
- Case statement development
- Campaign materials (digital presentations, graphics, reports)
- Persuasive messaging
To help organizations create campaigns to get people to take action, we begin by conducting research to sharpen our understanding of the campaign’s goals, audiences, strategies, and tactics. We review any background materials, including current communications, a campaign feasibility study, or previous audience research, and may interview key audiences. We then map out the projects and timing needed to reach your community, build your list, re-engage lapsed donors, and attract new supporters or activists.
Following research and confirmation of campaign strategy, we develop concepts and unique brand identifiers for major donor, capital, recruitment, awareness, and advocacy campaigns. We explore campaign names, a theme or slogan, and show options for how it will be presented, showcased via sample applications. We develop the campaign’s identity and visual direction, write initial messaging, or edit and evolve existing copy. Big Duck can also support your in-house team in creating materials to engage your community.
Capital, endowment, and comprehensive campaigns inspire major donors to step up and invest in your organization’s long-term success. Big Duck develops case statement brochures and presentations that motivate major donors to invest in your organization by making your “ask” clear and compelling.
Big Duck has worked on dozens of capital campaigns with revenue goals ranging from 12 million to two billion dollars. We regularly partner with in-house development teams and their fundraising counsel to leverage their expertise and make sure all donor communications are pitch-perfect and brand-aligned.
Campaigns require a compelling narrative that clearly articulates your vision and outlines your goals to inspire donors to give. We work closely with our clients to produce copy and design elements for landing pages or microsites, design templates for newsletters and reports, create presentations, provide video direction, create brochures or other collateral, and more. We also develop campaign style guides to create consistent materials in print and digital formats.
Persuasive messages help you reach key audiences and inspire them to take specific actions (such as donating or signing up). Persuasive messages offer a single, internal resource with language crafted to convince audiences to act, often used in a campaign (e.g., a capital campaign or recruitment campaign) and may be informed by creating audience profiles.
