Building a brand for a thriving organization
In order to achieve their mission—working for the full equality of all LGBTQ Jews in Jewish life—Keshet needed to send strong, consistent messages.
Renewed focus called for refined communications.
Keshet identified three major programmatic priorities in their five-year strategic plan—expanding partnerships with Jewish institutions, reaching more LGBTQ Jewish teens, and increasing advocacy efforts—and partnered with Big Duck to build a bold and modern brand to help achieve their goals and take them into the future.