Building a brand for change
Blue Engine optimizes the power of team teaching, the approach of having multiple teachers in a classroom in service of a shared outcome for students. After more than a decade of operating in New York City, they were ready to expand to new communities and needed a brand that clarifies their vision for team teaching among district partners and funders.
Bringing clarity to an important mission.
Blue Engine has a clear mission and point of view—they believe when teachers can effectively collaborate, they can individualize learning for every student, regardless of race, income, or learning style. Our challenge was to articulate what team teaching is, why it’s important, and what Blue Engine’s role is in sharing the practice with schools and teachers.