Rallying community with a fresh identity
Celebrating 30 years of transformative organizing, Community Voices Heard (CVH) was ready to evolve their brand to inspire the next generation of community leaders. Big Duck created a new visual identity and tagline purpose built for CVH’s dedicated, spirited, and unstoppable work fighting for Black and Brown communities across New York.
An identity to amplify community action
Big Duck understood Community Voices Heard needed a brand identity that served as a call to action, advancing their goals to build membership, raise money, change policies, and increase their influence. To steer CVH into their next chapter, Big Duck facilitated collaborative workshops with their community to define their brand strategy: strategic tools that emphasize their role as New York’s Black-led, member-driven organizer that wins power.
During visual identity development, Big Duck retained their primary blue color to honor their legacy and foster brand continuity. The new logo’s iconography references speech bubbles, which underscores their name and symbolizes CVH’s work demanding that low-income people and communities of color have a seat at the table. The new graphic tools, templates, and systems are now streamlined and accessible for their activist community, ensuring that their brand is a symbolic and memorable vehicle—and never a barrier—in advancing their mission.
