Mobilizing a new generation in the fight for justice
The Center for Constitutional Rights deploys legal advocacy and grassroots organizing to dismantle systems of oppression. Looking toward the future, they knew a strong brand would help engage and mobilize a new generation of progressives.
A strategic plan and political turning point converge.
The Center for Constitutional Rights’ team of lawyers have protected individuals and communities under threat of abusive power for decades. With the completion of a new strategic plan and dawn of an unpredictable political era, it was essential for the Center for Constitutional Rights to raise their visibility in the field and engage the social movements, lawyers, and younger base of activists needed to advance their work.
Together we built a brand to endure.
Working closely with their senior leadership and communications teams, Big Duck drew from the goals outlined in the Center for Constitutional Rights’ strategic plan to create a powerful and flexible visual system. We balanced their groundbreaking legacy with a focus on the future to tell a cohesive and compelling story about who they are and where they’re going as an organization.
Messages that rise above
In order to stand out from the reactionary rhetoric of the political climate, we developed a messaging platform that captured the full breadth of their work in direct, universal language. By exemplifying why the Center for Constitutional Rights is a critical force right now, and will be for the long-haul, new audiences can clearly see that they are the legal advocacy organization to support to build the power of social movements and fight for lasting justice.