Inclusive Branding

Brand standards should always include our marks, margins, and colors, but what if they could also help guide our organization in being more inclusive? In this session, Sarita Joseph, Senior Account Manager at Big Duck, Chris Tuttle, Founder and Principal of TuttleCo, and Alex Webster, Communications Assistant at the Center for Constitutional Rights, will discuss why inclusiveness is a branding and communications issue, how some organizations are making inclusiveness central to their brand, and how they’re using brand standards to be more inclusive of all people.

Learning outcomes:

1. How our organization may not be reaching some audiences today.
2. Actionable ways to ensure our brands are more accessible and inclusive of all the audiences we need to reach.
3. How to support brand inclusiveness through comprehensive branding guidelines.

NOTE:  This session is now part of a virtual conference. You can purchase full access to the virtual Fundraising Day New York (FRDNY) platform prior to June 5, 2020, and watch videos from over 40 educational sessions across 12 fundraising disciplines, including marketing and communications. You can also visit www.FRDNY.org after June 5 to purchase individually recorded sessions like this one.