Creating a brand that shapes perceptions and inspires action
Hosted by Association of Fundraising Professionals (AFP) - New York City Chapter
June 5, 2020 8:45 am–June 5, 2020 10:00 am
Today’s nonprofit leader must be a persuasive communicator across a range of contexts—from the private donor meeting and grant proposal to the public protest and social media. Learn how an effective branding practice can build your nonprofit’s capacity to shape audience perceptions and ignite action to advance your mission and your issues with Big Duck’s Director of Strategy Ally Dommu, the Chinese-American Planning Council’s Chief Strategy Officer Simon Chiew, and Girls for Gender Equity’s Director of Marketing and Storytelling Morgan Fletcher.
- What your nonprofit can achieve with an effective branding practice
- How you can tap into the attitudes, feelings, and beliefs people have about your nonprofit and your issues to influence the likelihood of future action
- Principles and examples of effective nonprofit branding in action