Building your Nonprofit’s Communications Engine

Based on Sarah Durham’s new book, “The Nonprofit Communications Engine: A leader’s guide to managing mission-driven marketing and communications,” this session is for nonprofit leaders who need to set clear goals, build a stronger team, and manage communications so it truly advances the mission. You’ll learn a scalable theory that you can apply to your organization immediately with Big Duck’s CEO Sarah Durham, Apollo Theater’s Senior Director of Marketing Samantha Campbell, the Fair Labor Association’s Director of Communications Bill Furmanski, and BRIC’s Chief Strategist, Engagement & Impact Emily Harney.

Learning outcomes:

1. Understand the results a successful communications team should consistently generate for your nonprofit
2. Understand the six elements you must have in order to achieve these results
3. Gain a simple approach that can be applied to assess where your organization’s communications are strongest or need more attention

NOTE:  This session is now part of a virtual conference. You can purchase full access to the virtual Fundraising Day New York (FRDNY) platform prior to June 5, 2020, and watch videos from over 40 educational sessions across 12 fundraising disciplines, including marketing and communications. You can also visit www.FRDNY.org after June 5 to purchase individually recorded sessions like this one.