Web site or website? | Weekly Roundup
- You know the difference between a “like” and a “friend,” and you’ve gotten TweetDeck all up and running. Now what? Kivi Leroux Miller offers some useful tips for crafting Facebook and Twitter updates that help you achieve your goals.
- Have you met the Web 2.0 donor? Heather Mansfield makes introductions in her post on Change.org describing what nonprofits should know about this new generation of supporters.
- When it comes to your website, don’t just go with your gut–it’s all about the data. Nancy Schwartz speaks the importance of using real data to inform your online marketing decisions and offers some helpful tips for getting Google Analytics up and running.
- On The Agitator, Tom Belford reminds that online communications offer lots of opportunity to tailor your message to your individual donor’s interests. (Of course, this only works if you remember to ask what those interests are in the first place.)
- As Mashable reports, the AP Stylebook has released a new edition, and it’s chock full of new style rules for online communicating (the official word, by the way, is now “website”). Grammar and social media together: I couldn’t be happier.
By the way, I’m at the Personal Democracy Forum Conference this week, listening to cool people talk about interesting things pertaining to politics and government on the interweb. Check out the old Twitter feed for tidbits and takeaways, or give a shout if you’re here too.