2 min Read
November 27, 2018

A roundup of resources to ensure your nonprofit’s brand sticks

When a nonprofit’s brand sticks, everyone in the organization (not just the communications team, but the development and program staff, board, and more) understands and actively communicates on-brand. As a result, communications are more consistent and effective externally, which means audiences have a clearer sense of what the organization does, why, and how they can get involved. That’s how smart communications advance your mission.

Here are a few resources to get your brand stickiness wheels turning:

What is brand stickiness exactly?

Getting on the same page about brand stickiness is a valuable exercise for nonprofits striving to use communications to advance their missions. Big Duck’s free ebook, Brand stickiness: Building, integrating, and managing your nonprofit’s voice so it succeeds, clarifies what a brand is, breaks down the four core elements that will make your nonprofit’s brand stick internally, and shares practical tips to measure and build your brand’s sticky qualities before, during, or after completing a rebrand process.

Don’t let the hard work of rebranding go to waste!

Once a nonprofit’s rebrand process comes to a close, the task of getting everyone to use the new strategy and assets well—internally and externally—begins. In this episode of the Smart Communications Podcast, Big Duck’s Director of Strategy, Ally Dommu, talks through brand stickiness, focusing on how to ensure a nonprofit’s new brand remains alive and effective years after launching. Learn how you can get your new brand to stick by listening here.

Are you the only one who knows your nonprofit needs to rebrand?

Shifting your nonprofit’s culture around the role of the brand is a big and challenging first step in brand stickiness. In her blog post, Get on the same wavelength: Building buy-in for rebranding, Sarah Durham, Big Duck’s founder and CEO, shares three simple ways to spark productive discussions about the power of communications—and why your nonprofit should seriously consider investing in a rebrand.

If you need more talking points to underscore why a strong internal culture around your nonprofit’s brand is important, Lauren Welsh, owner of Mixte, wrote an article that may help. In Branding Your Nonprofit: A Whole Organization’s Responsibility, she exposes the dangers of brand siloes (i.e. the assumption that branding responsibilities fall solely on the communications team) with examples and provides ideas for keeping your nonprofit’s brand a part of the whole organization’s conversation.

We hope these resources help you gain clarity around brand stickiness and consider new ways to ensure your nonprofit’s brand stays alive inside and outside your organization. If you’d like to learn more about how Big Duck approaches brand stickiness, let’s chat.