Say it their way

Every time I see this line of medical supplies in a pharmacy, it makes me think about the power of audience-centric communications.

When I’m feeling crummy or run-down or in pain, all I want is a solution I can trust–not a research project. This little package knows just how I feel, and it speaks to me in my language.

It’s an out-of-the-box approach, and good inspiration for nonprofit communicators: how can you make your supporters feel the same way about your next email or brochure or annual report?