Relaunching a Grand Old Web Site

There are a lot of ways to write well. When you’re going for “beautiful but confusing,” think James Joyce. When you’re going for “clear and motivating”—as most of us are when writing copy for communications materials—Ulysses probably shouldn’t be your inspiration. So what does good copy look like?

You might think this is some sort of dance-off, but we Ducks prefer food to dance any day of the week. This past Wednesday, we held our latest food challenge to test our refined palates.