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March 2, 2018

Podcast: Sarah Durham on Nonprofit Brands

Sarah Durham, CEO of Big Duck, connected with Brady Josephson, VP of Innovation & Optimization at NextAfter earlier this year to talk about the value of smart communications as a key strategy toward advancing nonprofit missions.

Sarah talks about nonprofit branding, the importance of consistency and strong senior leadership support when embarking on a rebrand, and shares insights gleaned from Big Duck’s brandraising benchmark.

You can listen to their conversation via Brady’s blog here, or subscribe to his podcast on iTunes or SoundCloud.

Transcript