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April 6, 2017

Suggested reading for nonprofit communicators

Every Fall, I teach a course on strategic communications at New York University’s Wagner Graduate School of Public Service (and Sarah teaches in the Spring!) It will likely come as no surprise the the core textbook for the class is Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications (Jossey-Bass, 2009).  The seven-week courses provides an overview of branding and communications concepts, helping students approach communications in a way that builds commitment to their organization’s mission, increases trust, creates ambassadors, and strengthens impact. We dig into case studies, interview guest speakers, watch TED talks and more.

Because I teach the class once/year, I like to revisit the curriculum, bring in new materials and assignments, phase out materials that didn’t work, and generally strive to make it better. In this attempt to improve the readings, I asked friends and colleagues for their recommendations on LinkedIn and Facebook. The resulting list was incredible. Take a look at these great books  and feel free to add your own in the comments. My hope is that you too can use it to learn, share, and grow.