Podcast: Sarah Durham on Nonprofit Brands
Sarah Durham, CEO of Big Duck, connected with Brady Josephson, VP of Innovation & Optimization at NextAfter earlier this year to talk about the value of smart communications as a key strategy toward advancing nonprofit missions.
Sarah talks about nonprofit branding, the importance of consistency and strong senior leadership support when embarking on a rebrand, and shares insights gleaned from Big Duck’s brandraising benchmark.
You can listen to their conversation via Brady’s blog here, or subscribe to his podcast on iTunes or SoundCloud.
