- As search gets smarter, more and more of your site visitors are able to get what they need from your website without ever making a pit stop on the homepage. Make sure they don’t miss anything important (like your enewsletter signup) with these tips from Nancy Schwartz.
- Building a new website, creating a campaign, or working on a new logo? Do your homework with some good old-fashioned user testing. It doesn’t have to be as scary as it sounds–Kira Marchenese shares an example of just how simple (and effective) a little user feedback can be.
A weekly roundup of interesting reads from the online world of nonprofit communications. Follow me on Twitter @elizabethricca or check out my Delicious bookmarks for more noteworthy links.