Kitten attack! | Weekly Roundup
- We know it’s important to test and optimize our landing pages, but let’s get down to brass tacks: what’s really involved? Danny Iny on Copyblogger offers a great step-by-step guide to split-testing, including everything from picking your variables to recognizing results when you see them.
- New from Twitter: promoted tweets are popping up in timelines everywhere. Have you spotted one of Twitter’s nonprofit partners using promoted tweets to engage with followers?
- Does your nonprofit interact with supporters differently on Facebook than you do on Twitter? Perhaps you should–read more on Inside Facebook about the differences between the two platforms and how to make the most of each.
- Make sure your next email travels in style with these tips from Anna Yeaman on The Emma Blog for designing messages for mobile phones.
- If you find that you get distracted easily by the latest cute cat video, you’re not alone–a new study from Pew Internet shows that nearly 3/4 of online adults spend time on video-sharing sites like YouTube and Vimeo. Sounds like a good time to brush off the old video camera and start capturing your nonprofit’s good work in action.
Visit the Duck Call every Monday for our weekly roundup of interesting reads from the online world of nonprofit communications. Liz (@elizabethricca) and Maddy (@maddymilan) take turns sharing useful links and other nonprofit fun.