It’s ALIVE! | Weekly Roundup
- It may not be quite as cool as Tweets and status updates, but direct mail is still alive and kicking. A recent national study indicates that direct mail has a significant effect on online giving–yet another testament to the importance of integrated, multi-channel communications. See the full writeup on eJewish Philanthropy.
- Social media offer great opportunities to connect with your supporters…if they know where to find you and how to engage. Joanne Fritz highlights a great example of how Alex’s Lemonade Stand makes it easy for their audiences to participate online.
- Everyone in your organization is a communicator–especially when it comes to social media. Nonprofit Bridge offers some suggestions for how you can make clear communications part of your culture, for everyone from the CEO to the interns.
- If you’re updating your website, don’t forget to test. Testing is key to a strong site, and it doesn’t have to be complicated or expensive to be effective–as Kira Marchenese points out, even informal or simple tests can inform significant improvements.
- Wondering how your nonprofit’s approach to communications compares to your peers’s? Find out by reading Kivi Leroux Miller 2011 Nonprofit Communications Trends Report–it’s full of helpful tidbits about how nonprofits communicate, from what communications tools they value most to how frequently they message their supporters.
A weekly roundup of interesting reads from the online world of nonprofit communications. Follow me on Twitter @elizabethricca for more noteworthy links.