If a twitterer tweets and no one responds… | Weekly Roundup

• If a twitterer tweets and no one responds, did it make an impression?
  Maybe! Don’t despair if your social media efforts don’t seem to be generating much buzz–check out these helpful tips from Alexandra Samuel on Conversation Starter for how to foster conversation and respond to the silence.

• Do you personalize your emails? It sounds daunting, but you may be surprised at how much you can do with data you probably already have. This post from Aimy Wiley of the Capital Area Food Bank of Texas gives pointers for tailoring your emails so they get more attention and raise more dollars.

• Google is king of the search castle, but Bing has pretensions to the crown. Have you checked to make sure your nonprofit’s website shows up in Bing.com searches? If it doesn’t, Wild Apricot blog will tell you how to fix it.

• It’s almost the new year, and you know what that means: lots of articles speculating about what’s coming in 2010. David Armano is ahead of the curve with an interesting post about emerging trends in social media.

• Trying to figure out how to engage your community using social media? Consider using social tools in conjunction with your nonprofit’s next event or conference–i On Non-Profits has some ideas to get you started.

A weekly roundup of interesting reads from the online world of nonprofit communications. Check out my Delicious bookmarks for more noteworthy links.