Ducks look back. (And forward.)
It’s suddenly December (how did that happen?!), and now, ‘tis the season to reflect on the past year and start thinking about the year ahead. So, to help get your new year off to a good start, we’re dedicating this issue of the Duck Pond to a roundup of timely advice from the Duck Pond and our blog, the Duck Call. Think of it as a “Year in Review” or a “Greatest Hits” edition.
- When your 2010 year-end appeal is over and you’re thinking about how to build on its success and improve your next campaign, check out Farra’s post four tips for running a successful integrated, multi-channel campaign for some inspiration and sound advice.
- Jargon is (almost) always the enemy of effective communication. Take a look at Dan’s post on words for nonprofits to avoid, and keep watching the Duck Call for new nonprofit jargon to steer clear of in 2011.
- In 2010, nonprofits took to social media in a big way. But not everyone’s convinced yet. For the remaining skeptics out there, Sarah makes a compelling case for dipping your toe in to find out what all the fuss is about.
- Of course, you could avoid using words altogether and think about ways to use infographics in your nonprofit’s communications. As Rebecca points out, a good infographic can illustrate ideas that might otherwise take pages to explain in writing.
- Ever wondered who should manage communications at your nonprofit? Should it be the development department or the communications department? Sarah explains why that question might not be as important as asking what your organization’s culture is around communication.
- And finally, looking to the future… more and more people are using their cell phones to access the internet, buy things, and have fun. What’s your nonprofit doing to embrace the mobile future? Farra suggests ten ways to get involved.
This doesn’t cover everything you might need to consider when planning your communications for 2011—each nonprofit’s communications needs are different. But we hope it gets you thinking about how to further your communications and help kick-start a great new year for your organization.
And if that’s not enough for you, a prediction for 2011 from each Duck awaits you in the Duck Call.
