Centering data at the core of a reproductive health, rights, and justice-focused brand
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In an environment where reproductive rights are under attack in the US and globally, centering clear expression of data while undertaking an organizational rebrand positioned the Guttmacher Institute to fight back with facts.
In this webinar, Claire Taylor Hansen, co-director was joined by Jennifer Hoffmann, principal digital strategist at the Guttmacher Institute (a leading research and policy organization committed to advancing sexual and reproductive health and rights (SRHR) worldwide), who shared a behind-the-scenes look at how data informed nearly every aspect of their rebrand, including their tagline and brand assets, digital strategy, and of course approach to data display and visualization.
In addition, they bring this case study to life by demonstrating how to strengthen your own nonprofit’s brand through leveraging accessible data and information, and share tools and tactics you can use to more accurately and effectively communicate your own data for impact.
