Build a marketing plan for your nonprofit
Between never-ending ‘to-do’ lists and new communications channels popping up every day, it can be hard to find the time to stop and look at the bigger picture. During this interactive, four-part webinar series we will help you develop your organization’s marketing plan to guide your communications activities. We’ll explore your goals, audiences, channels, and more with lots of hands-on exercises and sharing.
Throughout the course, you will develop elements of your marketing plan and receive steps to put it into action, including a template you can customize and share with your colleagues.
These sessions will help you:
- Set a primary goal to guide your plan and select two measurable objectives
- Create a persona of a current or prospective desired audience member
- Apply new strategies and tactics to your own marketing plans
- Assign roles and responsibilities for your team
- Start mapping out a timeline for putting the plan into action
Session 1: Understanding your context and setting goals and objectives
February 3 from 3-4:00pm ET
Session 2: Knowing your audience and setting strategies and tactics to engage them
February 10 from 3-4:00pm ET
Session 3: Engaging your team and evaluating your activities
February 17 from 3-4:00pm ET
Session 4: Open session — sharing plans and general Q+A
February 24 from 3-4:00pm ET
Your registration for this series covers all four sessions, and participants will receive recordings after each one. Read more about each session at the links above or register for the entire series here.
These sessions are for communications and development staff from nonprofit organizations who need a clear marketing strategy, plan, and calendar.
All sessions in Eastern Time Zone.