What makes a nonprofit communications team successful?

We’ve noticed that the lessons learned in one organization’s communications department can be usefully applied to many more, regardless of differences in geography, size, and mission. But connecting with peers and sharing lessons learned can be challenging.

Imagine...A major donor is spending an unusually high amount of time poking around your website, and you get an email letting you know you should call them. Or, on a regular basis, your most active action-alert participants who haven’t yet donated get an ask from you; those who do give are sent personalized thank-you messages, while those who don’t give are encouraged to engage in other ways until they are eventually ready to give—all without you lifting a finger.