What makes a nonprofit communications team successful?

“Communications” means different things in different organizations. Sarah Durham breaks it down and provides a useful definition.

We’ve noticed that the lessons learned in one organization’s communications department can be usefully applied to many more, regardless of differences in geography, size, and mission. But connecting with peers and sharing lessons learned can be challenging.

Define the purpose of your communications team through a team-wide mission statement that guides your work and decision-making.