Brand strategy: translating your vision and mission into everyday communications

An effective brand strategy creates internal clarity, focus, and intention around the most unique aspects of your organization. It builds a connection with your audiences and impacts the likelihood that they take actions to advance your mission.

This ebook examines the key elements of nonprofit branding and brand strategy, providing tips on developing your positioning and personality, selecting a brand strategy model, crafting your strategy with vision and mission in mind, and applying it consistently.