Brand architecture: Strategies to strengthen your nonprofit’s family of programs, events, and initiatives

Brand architecture: Strategies to strengthen your nonprofit’s family of programs, events, and initiatives, an ebook by Big Duck, takes the complexity of brand architecture strategies and distills them into their most essential components so you can make better branding and sub-branding decisions.

Inside you’ll learn four approaches to brand architecture, examples of when they work best for nonprofits, plus questions and tips to help you get all of your programs to support each other—and your organization’s mission.