Centering data at the core of a reproductive health, rights, and justice-focused brand

In an environment where reproductive rights are under attack in the US and globally, centering clear expression of data while undertaking an organizational rebrand positioned the Guttmacher Institute to fight back with facts. In this session, Claire Taylor Hansen, co-director and creative director, and Jennifer Hoffmann, principal digital strategist at the Guttmacher Institute (a leading research and policy organization committed to advancing sexual and reproductive health and rights (SRHR) worldwide), will share a behind-the-scenes look at how data informed nearly every aspect of their rebrand, including their tagline and brand assets, digital strategy, and of course approach to data display and visualization.

In addition, they will bring this case study to life by demonstrating how to strengthen your own nonprofit’s brand through leveraging accessible data and information, and share tools and tactics you can use to more accurately and effectively communicate your own data for impact.