Brandraising
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As you expand the tools you use to communicate online and off and staff’s roles change, how do you ensure you’re all speaking with one voice? Based on Sarah Durham’s book “Brandraising: How to Raise Money and Increase Visibility through Smart Communications“, (Jossey-Bass, 2010) this webinar, presented in April 2016, introduces nonprofits to the concepts of Brandraising that can help you improve your fundraising, outreach and relationship-building communications.
Takeaways:
- Understand how online communications connect to other channels (on air, in print, in person, mobile)
- Learn how to use positioning and personality to help keep all your work on track
- Learn how to speak with a unified organizational voice across all channels, in all tools
