The impact of defining your brand’s personality

Big Duck’s Vice President, Farra Trompeter, Corporate Accountability’s Taylor Leake, and HIAS’s Zhanna Veyts lend their perspectives on brand personality to Nonprofit Radio with Tony Martignetti. They share how personality is expressed at their respective organizations and discuss the impact brand strategy has had on their work.

Tune in for a better understanding of how to determine your brand’s personality traits and apply them in meaningful, effective ways.

Have a listen on the Nonprofit Radio website.