Are you my audience? | Weekly Roundup
- If you’re like most nonprofits in social media, your tools of choice probably include Facebook, Twitter, MySpace, LinkedIn–the usual suspects. But are you missing out on opportunities elsewhere online? Jason Baer on Social Media Today writes about the importance of finding your audiences where they are, instead of just assuming that the “Big 4” is the place to be.
- But it’s not just about where your audiences are–it’s also about when. In the case of your Facebook fans, according to Dan Zarrella, the weekend might be the time they’re most likely to share or respond to your content. When they say social media are a 24/7 responsibility, they aren’t kidding.
- If you’ve been secretly wondering what all those little orange RSS buttons all over the Interweb are for, wonder no longer. First, watch this excellent explanatory video from Common Craft, and then hop right over to David Wells’ post on Socialize Your Cause to learn more about why RSS matters to you, the nonprofit professional.
- It’s official: Susan G. Komen is the nonprofit sector’s MVB (most valuable brand). Joanne Fritz discusses some of the reasons they’ve been so successful–food for thought for any nonprofit looking to build its brand.
- Credit card companies are none-too-popular nowadays, but here’s a snippet of good press: did you know you can earn reward points from American Express for being a volunteer? Just another reason to do some good.
A weekly roundup of interesting reads from the online world of nonprofit communications. Follow me on Twitter @elizabethricca or check out my Delicious bookmarks for more noteworthy links.
