Building mindshare and momentum with strategic communications
This workshop explored how communications teams can advance programs, development, and advocacy goals by growing a pipeline of connections, building top-of-mind awareness, and more. We talked about silos, collaboration, and how to put your mission front-and-center in all communications and married theory with real-world examples from nonprofits.
Check out the resources shared and download the presentation below.
Positioning: The Battle for Your Mind by Al Ries and Jack Trout
The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity by Nathalie Laidler-Kylander and Julia Shepard Stenzel
Anti-bias language chart by the East Harlem Tutorial Program
Download the presentation
Click here for a PDF.