Writing and designing for major donors

When planning your nonprofit's year-end fundraising appeal, focus on leveraging your brand and engaging your current donors.

It’s that time of year again—year-end email writing season! Online giving in response to email is steadily increasing among all demographics, which means that it’s more important than ever that you nail your digital mailing game. But how exactly do you make your organization’s emails stand out from the crowd?

Here's an underused strategy for finding new donors: market research. While that phrase might just sound like expensive jargon to you, there are ways to use research to find out if you’re already targeting the right groups or if there are other people out there interested in giving to your cause.