What a Picture | Weekly Roundup
- A picture’s worth a thousand words, right? Well, yes, as long as it’s the right picture in the right place with the right caption. KISSMetrics explains more about how to make sure the images on your website are working for you.
- Another way to ensure the images on your site (as well as all the rest of it, too) are working for you is usability testing. Sounds frightening and expensive? It doesn’t have to be: as Charity Buzz points out, you can do it with five people, one day, and a handful of Starbucks gift cards.
- Take your email communications beyond the e-newsletter–start a behavior-based email program with the help of these nine tips from Loren McDonald.
- YouTube added another string to your nonprofit’s video bow recently, by offering free live video streaming to organizations in their nonprofit program. What will you stream?
Visit the Duck Call every Monday for our weekly roundup of interesting reads from the online world of nonprofit communications. Liz (@elizabethricca) and Maddy (@maddymilan) take turns sharing useful links and other nonprofit fun.