What happens when a creative agency becomes a worker-owned co-op?

What happens when an established creative agency transitions into a worker-owned co-op? In this episode of Creative Outcomes, Craig Baldwin, co-founder of Upsourced, sits down with Farra Trompeter, co-director, to explore:

• Why we made the leap to a cooperative model
• The cultural and financial shifts that came with it
• How co-op ownership changes business development and client relationships
• Lessons for agencies looking to build more sustainable, mission-driven teams

If you’ve ever wondered about cooperative ownership structures, or how to empower your team with true agency, tune in here to learn more.