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August 30, 2013

Video: Brandraising in 2 minutes and 16 seconds

My adventures preaching the gospel of Brandraising recently took me to the fabulous Bay Area, where my pals at the Foundation Center San Francisco asked me to explain what brandraising is, what mistakes nonprofits typically make when branding, and what simple suggestions I have to improve their communications. Here’s the flip chat they recorded (it’s only 2 minutes long!) with my answers.

If you’re interested in learning more about brandraising and have more than 2:16 to devote to the topic, I also recorded a webinar on the topic you can watch any time for free here. Or, if you’re in the New York area and want to take a deeper dive, including getting my feedback on your organization’s brand, I’ll be leading an all-day brandraising workshop at the Foundation Center in New York on October 28 (details on that will be posted to the Big Duck site soon).

Here’s to great communications!