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November 9, 2016

Brand Architecture: Our case study with the Union for Reform Judaism and other resources

One of the big nonprofit communications topics that keeps surfacing this year is brand architecture. Midsize and larger organizations, in particular, are working harder than ever to connect the dots between myriad programs, events, and initiatives that have been too disjointed so they can communicate more clearly and cohesively.

We just posted a case study of a complicated brand architecture project Big Duck completed in 2016 for the Union for Reform Judaism. If this is a topic that’s surfacing at your organization, these blogs might be useful too:

Don’t hesitate to give us a shout if you’re struggling to communicate cohesively across multiple programs and initiatives.