Brand architecture: Rethinking how you connect the dots of your programs
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More and more nonprofits seem to be struggling with how to organize communications in looking at a full brand review versus specific programs or initiatives, which are often considered “sub-brands.” How should you visually represent the new program you’re rolling out—does it get its own logo or use your main one? What should you do when a particular initiative is more visible or better-known than your organization itself? In this webinar, Sarah Durham, CEO of Big Duck will define brand architecture and share insight for organizing your brand and expressing it in a clear, holistic way that your audiences understand.