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May 24, 2021

The power of a good tagline

Chandra M. Hayslett, Ambar Mentor-Truppa

To watch or listen to this webinar, please complete the form at the bottom of this page.

What’s in a tagline and what does it say about your organization? If you have one, how does it connect to this moment? If you don’t, have you questioned what a good tagline could do for you?

Watch this video for an engaging conversation on how to assess if you should change or develop a tagline, outline the process to create one, including how to build buy-in and engage your community, and explore ways you can use your tagline to build your nonprofit’s voice.

Co-hosted by Farra Trompeter, chief growth officer and partner, Chandra M. Hayslett, communications director at the Center for Constitutional Rights, and Ambar Mentor-Truppa, vice president of communications at Shriver Center on Poverty Law.

Learning outcomes:

  • Apply strategic thinking to determine if you should change or create a new tagline for your organization
  • Define types of taglines and evaluate if your tagline could be doing more to tell your story
  • Learn lessons you can replicate and pitfalls to avoid in developing taglines and guiding a branding process

Access the webinar recording

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Farra Trompeter

Farra Trompeter is the Co-Director, Worker-Owner at Big Duck

More about Farra
Jen Petersen

Jen Petersen is the Marketing Manager, Worker-Owner at Big Duck

More about Jen