The power of a good tagline
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What’s in a tagline and what does it say about your organization? If you have one, how does it connect to this moment? If you don’t, have you questioned what a good tagline could do for you?
Watch this video for an engaging conversation on how to assess if you should change or develop a tagline, outline the process to create one, including how to build buy-in and engage your community, and explore ways you can use your tagline to build your nonprofit’s voice.
Co-hosted by Farra Trompeter, chief growth officer and partner, Chandra M. Hayslett, communications director at the Center for Constitutional Rights, and Ambar Mentor-Truppa, vice president of communications at Shriver Center on Poverty Law.
Learning outcomes:
- Apply strategic thinking to determine if you should change or create a new tagline for your organization
- Define types of taglines and evaluate if your tagline could be doing more to tell your story
- Learn lessons you can replicate and pitfalls to avoid in developing taglines and guiding a branding process
