Photo by Diana Polekhina on Unsplash
November 22, 2023

Tailoring your donor communications with persuasive messaging

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People are motivated to donate to nonprofit missions for different reasons so the same messages won’t resonate for everyone. Audience profiles and persuasive messaging help make a more strategic and compelling case to your audiences and inspire them to take specific actions, such as donating or signing up.

In this webinar, you will learn how you can develop audience profiles, create ladders of engagement (aka donor journeys), and develop and apply persuasive messaging in your appeals and updates.

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Ally Dommu

Ally Dommu is the Director of Service Development, Worker-Owner at Big Duck

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Ryan Gerhardt

Ryan Gerhardt is the Copy Director, Worker-Owner at Big Duck

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