Social media of Olympic proportions | Weekly Roundup
- Bet you thought I couldn’t find a tie between the Olympics and nonprofit communications. Well, stand back: on MediaShift, Craig Silverman talks social media with Graeme Menzies, director of online communications for the Vancouver games, who raises some very interesting points about how critical it is to have a flexible approach online tools. Just think: four years ago, as the Vancouver team was putting together its plans and learning lessons from Turino, Facebook was still just for college students, and Twitter was hardly a twinkle in Jack Dorsey’s eye. The takeaway: make sure your approach to social media includes clear goals and a coherent strategy; tactical plans based on specific tools will have a pretty short shelf-life.
- You’ve written your blogs; crafted your tweets; posted your videos to YouTube. On to the next event: live streaming. Joshua Tabb offers some tips for how nonprofits can make use of live video streaming sites like Ustream.tv on Case Foundation’s blog. (Speaking of which, have I mentioned the live-streaming puppy cam? They’ve gotten so big!)
- Facebook not quite cutting it for your nonprofit? Set up your very own social network with the help of these great guidelines on building cause-based communities from Geoff Livingston.
- Jaime-Alexis Fowler has some handy suggestions on NTEN’s blog for making the most of online video, even if your budget and technical know-how is limited. Wield your Flip cam with pride!
- Not an expert at search engine optimization? Begin at the beginning with these ideas for writing search-engine-friendly website copy from Jason Falls on Social Media Explorer.
A weekly roundup of interesting reads from the online world of nonprofit communications. Check out my Delicious bookmarks for more noteworthy links.