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January 15, 2015

A resolution you should keep: Engage your donors differently in 2015!

Eat better and drink less… Travel to new places… Spend more time on that hobby…. Read more and work smarter… We’ve all got our new year’s resolutions and two weeks in, we may still be full of bright-eyed optimism that we’ll stick to them!

Have you made any resolutions for your nonprofit? January is a great time to rethink how you work, especially how you communicate with your supporters. Many of you are hopefully still feeling the joy of wildly successful year-end fundraising campaigns and a productive #GivingTuesday. Before you dig into your next set of appeals and attempts to get more donations, use this time to take stock and consider what you could do to make your supporters feel good. 

Here are three reasons why you should resolve to treat your donors better in 2015:

  1. Communicating with people who already know and support you is less expensive than reaching new prospects and encouraging them to donate to your organization. Read more about why donor retention matters.
  2. Doubling your donor retention rate can lead to a six-fold increase in the number of people who give and amount you raise. Read more about the relationship between gift frequency and donations.
  3. Saying thank you, reporting back, and giving your donors actions they can take beyond making a gift will more deeply connect them to your mission. Read more about ways to show your donors some love,

Want to learn more about how to build better relationships with your donors? Join me on Thursday, January 22, for an interactive webinar with the Foundation Center in which we will talk about how you can evolve: “From Year-End Fundraising to Year-Round Engagement.”