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Insights
Brands
2 min Read
October 5, 2022

​​Resource guide to creating your vision, mission, and values

Your organization’s vision, mission, and values statements are powerful pieces of messaging that define who your organization is to the world. These statements guide your marketing and communications efforts and can be used to build strong relationships with your staff and board, your partners, your donors, and your entire community. 

At Big Duck, we sometimes refer to vision, mission, and values as the why, the what, and the how. If you are thinking about or currently crafting these statements, here is a round-up of resources that can help guide your journey. 

Align your team around the importance of vision, mission, and values

Define your vision, mission, and values

Center your community in crafting and applying your vision, mission, and values


I hope these resources help spark conversations, ideas, and inspiration around crafting your vision, mission, and values statements. If you are looking for a partner to guide you, connect with us here. We would love to hear from you.

Jen Petersen

Jen Petersen is the Marketing Manager, Member-Owner at Big Duck

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