Powerful branding for social change in a time of disruption

With so much change happening in the social sector, nonprofit leaders need strong branding to keep and attract the people who help move their mission forward. Co-directors Claire Taylor Hansen and Farra Trompeter will share a proven approach to mission-focused branding, along with practical tools to help you:

• Figure out which parts of your brand should change.
• Put your community and mission at the heart of your branding work.
• Tell your organization’s story in more inclusive, meaningful ways.

We’ll also look at how three nonprofits recently rebranded, what they learned, and the strategies they used.
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This webinar is designed for nonprofit staff who handle outreach, fundraising, or strategic communications. You’ll learn how to:

• Build a strong brand strategy and identity that is rooted in your community.
• Ensure your brand’s messages and visuals align with your mission and vision.
• Use communication tools to keep your messaging and visuals consistent and connect more deeply with your audience.